Kanye West is looking to expand his coast, wants to take a shot at beauty and skincare. The billionaire rapper has filed an application to trademark his Yeezy brand in the area of beauty and skincare. On June 2, his intellectual property holding company, Mascotte Holdings, Inc., made the filing, according to documents submitted to the United States Patent and Trademark Office.
Products in the makeup category include foundation, concealer, mascara, toothpaste, deodorant, lipstick, nail polishes, and skin cleansers, among others. Also, the trademark extends to other products like incense, room fragrances, body oil, and shampoos.
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While it’s unclear when Kanye West wants to launch his latest project, we understand that his family has already dominated the market with their famous beauty and skincare brands. Kim Kardashian, West’s wife, runs KKW Beauty, while her billionaire sister, Kylie Jenner, operates her highly-successful Kylie Cosmetics and Kylie Skin brands.
Previously, Kanye has attempted to venture into cosmetics as in 2017, he filed documents for a DONDA beauty brand, named after his mother, but the project never kicked off.
Recently, the billionaire mogul landed at No. 2 on Forbes list of the world’s highest-paid celebrities with $170 million, thanks to his Yeezy partnership with Adidas. Meanwhile, his sister-in-law Kylie was the highest earner with $590 million after selling a 51 percent stake in her Kylie Cosmetics brand to Coty in January.
Wanye has been spending time in Wyoming working on other Yeezy products, which includes his Foam Runners, the first American-manufactured Yeezy product, which is set to launch this summer.
