Wingstop is “calling for a breakup” among consumers and their present chicken sandwich choices by introducing their signature chicken sandwich nationwide.
The sandwich comes on toasted buns with pickles and is to be had in all the chain’s dozen wing flavours, from lemon pepper to mango habanero.
“The national launch of the Wingstop Chicken Sandwich is an opportunity to bring new guests to the brand through proving our position as The Flavor Experts, and reward our current fanbase through putting menu innovation on centre stage,”
In a statement, Stacy Peterson, Wingstop’s chief revenue and technology officer.
The sandwich costs $5.49, and a combination with a drink and fries costs $7.99.
The new menu alternatives come as several fast food chains have rolled out their chicken sandwiches since a meal battle commenced whilst Popeye’s launched their personal sandwich in 2019.
Since then, Burger King has released its own, and McDonald’s will check its chicken, Big Mac, in the US this year.
Wingstop stated their launch comes “in a world of boring breaded sandwiches with only simple or spicy to select from.”
“We’re so assured in the product that we are incentivizing fans to break up from their current chicken contender and discover a new favoured chicken sandwich at Wingstop,” Peterson stated.
The launch comes over 12 months after Wingstop’s online Thighstop campaign, promoting chicken thighs in place of wings amid a chicken shortage.
